Rewop - Power in revers - is a Milan - based sunglasses brand redefining the boundaries of street luxury. With bold design, premium materials, and 100% Made in Italy production, Rewop blends innovation with a strong urban identity, capturing the attention of top buyers, editors, and creatives worldwide.
EditStudio repositioned Rewop through a comprehensive branding and digital strategy, crafting a distinctive visual identity and a Shopify e-commerce platform tailored for international growth. The work focused on strengthening brand positioning and delivering a seamless customer experience across all touchpoints.
In collaboration with designer Davide Mascioli, we developed The Reverse - an immersive 3D web experience built on Webflow, designed to let users explore the brand’s creative universe through interactive storytelling and spatial navigation. From strategy to content production and marketing automation, the project translated Rewop’s bold vision into a scalable digital ecosystem built to grow with its audience.
