Creative Services.

Paul & Shark

©

2026

Paul & Shark is an Italian brand where sailing heritage meets refined, functional clothing, made for city life and open air.

Paul & Shark FW26 campaign: man cycling in a park in a navy jacket and sunglasses

For the Fall/Winter 2026 collection, EditStudio created a fully AI-generated fashion campaign for Paul & Shark. Art direction defined the look and the light; AI extended it into a coherent set of images, from park walks to quiet city moments.

AI Campaign Art Direction FW26

Paul & Shark FW26: woman in a cream jacket and trousers lying on the grass

Paul & Shark FW26: man in a taupe zip jacket and cream trousers with a newspaper clutch

Paul & Shark FW26: man in a navy hooded jacket walking on a cobbled path

Paul & Shark FW26: woman reading a newspaper on a park chair next to a woven tote

Paul & Shark FW26: two people walking in the rain under a jacket

Paul & Shark FW26: black and white portrait of a smiling man in a white jacket by a lake