District People is a global eyewear brand shaped by culture, community, and perspective - drawing inspiration from real places, people, and everyday urban aesthetics.
EditStudio collaborated with the brand to amplify its identity through a cross-functional strategy combining content, design, and digital marketing. We developed a complete visual ecosystem -from tailored photo and video productions to branded storytelling formats - designed to scale across platforms and support international growth.
The e-commerce experience was refined through UX/UI design aligned with the brand’s narrative, creating a digital environment where culture and commerce coexist seamlessly.
The strategy was reinforced by targeted advertising initiatives and the integration of marketing automation flows, built to engage users at every stage of the journey. District People’s message now travels across borders with clarity and impact - turning vision into structure, and cultural storytelling into a system for global connection.
