With more than 5000 shops worldwide, Diesel is the iconic lifestyle brand that since 1978 has been able to stand out for the quality and uniqueness of its products.Together with Palazzo, EditStudio created the first worldwide campaign “Sustainable by Diesel”.
We started researching the brand’s historical archive and then wedeveloped and realized images, videos and social content (Photo Alessandro Treves, Video Enea Colombi). With this project Edit Studio was able to reimagine andtransform the long-standing Diesel’s philosophy into to the more timely and relevant "For Responsible Living".
