Part of the Diego Dalla Palma group, RVB LAB represents the excellence of Italian research in the dermocosmetic field, with over 70 years of scientific expertise. The brand blends clinical performance and beauty, offering a complete line of high-performance skincare and makeup developed in collaboration with research institutes and universities.
EditStudio partnered with RVB LAB to launch the 3D campaign for the Hydraboost skincare line a turning point in the brand’s visual communication strategy. We designed and produced an immersive 30-second campaign video using advanced 3D technology to highlight the product's unique properties: hydration, protection, nourishment, and anti-aging action.
The project combined strategic messaging, high-impact visual storytelling, and advanced motion design to stand out in a saturated cosmetics market. Distributed across a national network of pharmacies and parapharmacies, the campaign maximized brand visibility while strengthening product positioning through innovation-driven content.
