EditStudio led OMAI’s full digital transformation, from brand strategy to e-commerce launch, including the definition of positioning, communication frameworks, and a comprehensive content strategy. We produced a full suite of brand assets - photo, video, and editorial content - built to express OMAI’s identity across digital touchpoints.

We designed and developed a custom Shopify platform tailored to support both brand storytelling and conversion - balancing creative expression with commercial goals. The system integrates modular design assets and strategic marketing architecture, ensuring scalability, usability, and long-term impact. The project included the activation of an omnichannel strategy with digital advertising campaigns, content production, and marketing automation flows - designed to maximize visibility, nurture engagement, and increase Customer Lifetime Value (CLTV) through sustained, data-driven brand interaction across all platforms.