The project reinterpreted the brand’s heritage through a contemporary lens, aligning its historic values with the new vision of For Responsible Living. Starting with an in-depth exploration of Diesel’s archives, EditStudio developed and realized photo, video and social assets (Photography by Alessandro Treves, Video by Enea Colombi). The result was a multi-channel narrative that connected past and future - translating Diesel’s legacy into a message that speaks to today’s conscious consumer.